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How Are Cardboard Point Of Sale Displays Made?

July 04, 2017 Paul Manson Point Of Sale Displays No Comments

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Cardboard Creativity

When it comes to Point of Sale Displays (POSD's), high strength cardboard is a versatile material which can be manipulated into bold and creative 3D designs. Advancements in printing technology now make it possible to produce full colour quality printing on any substrate up to 25mm thick. Whether a heavy duty board is required for support and structural integrity, or a light weight card for a counter top display, the material can be printed to incorporate any branding imaginable. POSD’s offer cost effect choice for companies seeking to promote their products in unique and eye catching ways.

Concept & Design

Point of Sale Displays are no longer just open top, square boxes with graphics on the outside. The most exciting POSD's offer a unique concept to attract attention, working in conjunction with your branding.

At Print & Display our experienced design team will help you bring concepts to life. We create 3D visuals of your design in a retail setting to help you visualise exactly how your finished product will look in store. We offer advice on the correct material for the job. Whether you want us to work with your product’s existing packaging or create new design ideas, we place high importance on the value of quality design to support your brand objectives.

Printing

Once the design has been finalised and approved, the POSD’s are printed. Not all printers are created equal. Quality can differ extensively between models of printer and the technology used by different companies. Machinery must be operated and maintained by experts. While there are a host of printing options available, the quality that your company will receive will vary widely depending on who you select to do the work. Poor quality print reflects badly on your brand.

At Print & Display we have always led the industry, investing in the latest printing techniques ahead of our competitors. We were the first Nottingham printer to offer a full colour press. In 2009 we advanced to Hewlett Packard’s (HP) digital production press and have since progressed to HP’s HDR printing system; which enables us to offer the highest quality printing and flexible run rates at competitive prices. Increased production speed enables us to work to deadlines and as all our products are printed in house, we monitor the quality at every stage.

Cutting & Assembly

Once printed, the components of your design are cut ready for assembly of your POSD's. As with printing, the quality of the machinery used will determine the final finish quality. This is why we operate two Konsberg XP24 production cad cutting machines, to ensure crisp lines at high production speed. Reduced operational costs means we can pass these savings on to our customers.

Careful planning and design will be wasted if the printing and assembly are of a poor quality.

Print & Display Delivers

In more than a decade working in the POS print business we have been honoured to work with some fantastic national brands and retail businesses. We have achieved this by putting quality first and completing jobs on time. We offer a wide range of strong, robust and effective POS marketing products to get your brand noticed; designed, printed, cut and assembled to the highest standards.

Visit our product page for examples of display products we have produced. We are always ready to create new ideas and styles to increase ROI for our customers. For the latest trends in Point of Sale design and a multitude of ways to market your products in new and innovate ways, claim your copy of our free Point of Sale Marketing Guide.

For more information about the right type of solution to meet your display needs, call us a call on 0115 9275141.

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