Getting attention in a retail environment means setting your brand apart from your competitors. This, at least, is retail orthodoxy. How to successfully achieve this edge on the high street is an open question. Despite the growth of online retail for planned purchases, high street purchases are still important for most brands – due to the potential for impulse buys and secondary spend.

Point of sale displays are one popular solution. At their best, they are a powerful way of building up brand recognition and encouraging sales, by grabbing a consumer’s attention in the moment when they are actually spending money.

A POS display can be used almost anywhere: on shop counters, at petrol forecourts, in train stations and at trade shows. Their versatility is one of their greatest strengths – as is their adaptability. A basic POS display is little more than a branded box. They are cheap, easy to deploy and simple to customise. Of course, simple POS displays don’t always grab the attention of consumers, bringing us back to the core problem raised at the start of this article.

Successful POS marketing favours bold statements, bright colours, risk taking and innovation. In short, you have to be prepared to ‘woo’ and ‘wow’ your target customers. Fortunately, cardboard POS displays offer an almost limitless potential for customisation, at a fraction of the cost of permanent marketing installations.

We’d like to encourage you to let your imagination run free for a moment and think outside the box (no pun intended) about what can be achieved for your brand. Here are a few of the barmiest and most innovative POS displays we’ve come across over the past few weeks. These aren’t jobs from our own portfolio, but have been included to show what can be achieved with POS marketing. If you are inspired by any of these examples, please get in touch to discuss your own ideas!

1) 3D Giant Animals

This bold, cardboard giraffe forms part of a larger POS display featuring other animal products. We love this display because it uses one of the most successful strategies in High St retail marketing: grabbing the attention of children to encourage purchases by adults! This display model was designed for use in a toy shop but could equally be used for shoes, books, sweets etc. A gregarious statement that is hard to ignore.

2) Suspended POS Display For Nike Trainers

This eye-popping 3D display was made for the Niketown retail store in London in 2015 to advertise the Nike Flyknit range. It is a huge display, utilising individual pink nylon stands and neon glow rings to suspend a display of trainers over a stairwell. Creative, daring and innovative; this display demands attention from all passers-by.

3) Oversized Moschino Suitcase

You can’t fail to appreciate the audacity of this oversized POS display by Moschino for their Regent’s St store. It takes the classic POS ‘giant box’ idea to the extreme; a bold, pink suitcase fixture filled with designer products.

4) Ketchup Stacker Display

This free-standing stacker display by Heinz is not only eye catching, but it also conveys important information about how they wish to present their brand. The display is bold without being garish. The image of tomatoes entering an oversized ketchup bottle and drawing attention to the stack of genuine products is beguiling in its simplicity. The ‘wholesome’, ‘organic’ and ‘natural’ message is successfully conveyed without having to rely on elaborate marketing messages.

Innovation Delivers Results

Not all brands have the space or budget to attempt anything this grand, nor do they need to. The important thing is to understand the flexibility and dynamism of POS display marketing. It pays to make a statement and to explore new ways to engage your High St customers. POS displays allow you to get creative and rewrite the rule book for how you present your products.

Here at Print & Display we can make just about any kind of POS display you can imagine. We design graphics that will turn heads and gain new customers, no matter what form you choose to use. Give us a call on 0115 9275141 for more information about what we do, or look at all the options we have available on our products page.

More information about POS displays can be found in our new POS Marketing Guide, which can be downloaded for free by clicking here.

*Images used were sourced through Pinterest and do not reflect our current or previous projects.