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Free Standing Display Units - Why do you need them?

September 07, 2018 Paul Manson Point Of Sale Displays, Point Of Purchase No Comments

Free Standing Display Units (FSDU'S): Why do you need them? 

Our FSDU’S will deliver results in store. They stand out from the monotony of drab retail shelving that retailers use and catch your customers eye and demand that they engage with your Brans, offer or product launch.

FSDU’S are undoubtedly a great way to strengthen your brand, boost your sales and gain a regular position in the major retailers. FSDU’S are predominantly made from cardboard and therefore form a cost effective display stand for your products when on shelf sales are not possible, the choice of material allows fresh creative designs to be produced quickly and then once the promotion has ended the FSDU is easily disposed off and usually 100% recyclable which is great for cost and even better for the environment. 

By creative designing, the use of eye catching graphics and marketing messages along with other client engagement techniques such as lights, sound, shapes and even motion we find our FSDU’S get the best locations within the retail environment which increases the stands interaction with your customers which all helps to increase sales of your products.

Getting it right 

Choosing the correct partner for the creation of your FSDU is critical, the choice is extensive but the success you can achieve can vary greatly by the choice you make. We are one of many, but we have a great belief in what we do and what we offer and we would love to work on as many exciting projects as we can. If you would like to take a closer look at what we have done for others, please get in touch and we can arrange a meeting to discuss your ideas and to see if we have ideas that excite you and will increase your sales.

We recently designed and produced a joint campaign for Warburton’s and Mr. Kipling to promote both brands products using the theme of ‘a picnic’. After being briefed by the client and supplied their photography assets we produced designs that were crisp, fun and colourful. Isn’t this exactly what a summer picnic represents? 

warburtons in co op

The end result was bright beautiful FSDU, we produced 2200 for The Co-operative in just under two weeks. The Display stands were delivered on time and within budget and did a fabulous job of promoting the brands and selling product for Mr Kipling & Warburton’s.

FSDU’S are an incredible marketing tools for retail brands, especially when used for short – term promotions. 

If you need creative designs for an FSDU that will be delivered on time and drive the sales of your latest promotion or a brand new product launch then maybe we should have a chat and see if we are on the same page as you?

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