Point of sale displays are widespread in the retail world. In almost any type of shop, you are likely to see display units full of products and even small bins filled to the brim with an advertised product. The benefit of this may not be evident as they are so ingrained into our shopping experiences now that we take them for granted. However, being taken for granted can be extremely useful.

What Are Point Of Sale Displays?

Point of sale displays are, quite simply, ways to advertise a product in a shop. This can include countertop displays, free-standing displays and much more. They can promote anything from new products to well-known brands. There are so many ways to advertise products using a point of sale display, making them perfect for any business or advertising campaign.

Want to get consumers interested in a product? You can have dump bins full of small products, from chocolate bars to soft toys. Have a new release? Why not have a free-standing display declaring this fact? The possibilities are truly endless with point of sale displays, and the good thing is that it draws in customers and boosts brand loyalty.

How Can They Help Boost Sales?

Now that we have the definition of a point of sale display down, it is worth knowing how and why to use them to boost sales. Firstly, they can build brand awareness. For example, if person A sees a point of sale display advertising X, they may tell their friends about it as well.

Point of sale displays also increase impulse buying, therefore selling more products. Customers are more likely to buy something when they see it in front of them, with a tempting offer attached. As point of sale displays are noticeably more tactile as other types of advert; this also plays into impulse buying and brand awareness.

Lastly, POS displays subliminally keep a brand in a customer’s thoughts as they are shopping. This means that you can build a more loyal customer base with less effort on your part.

You can also tie point of sale displays in with your other marketing strategies. For example, if you are running an advertising campaign with a prominent character- why not have a point of sale display with the same character? If customers are already familiar with the brand or character, they are more likely to buy. The same principle is valid with anything, really, but especially true with this.

Why Impulse Buying Is Good

Impulse buying can increase high street sales exponentially; when items are sold as “add-on” items by the till it can increase sales because customers are off guard and do not think about the purchase as much as they would if it was at the beginning of the shop. Free standing display units are great at increasing impulse buying, as they are usually placed in the checkout area.

Add-on items are frequently bought because they are not seen as significant purchases, but it is still a purchase. Impulse buying can be one of many ways that point of sale displays help you upsell more and build more brand loyalty.

Strategic Thinking

Point of sale displays can increase sales massively, but it is essential to place them strategically according to the kind of display that you have. After reading this, you should hopefully have an idea as to why the point of sale displays are so crucial in today’s retail environment, and why one would be beneficial to your advertising campaign. Advertising is so prevalent in today’s society that it can be hard to grab a consumer’s attention but, point of sale displays make it just a little bit easier to build brand loyalty.

To find out more about the different types of point of sale display and how they are used, click here to download a copy of our free eBook: The Point Of Sale Marketing Guide.