When looking for a retail point of sale display, it can be challenging to find an easy to construct display. This is a problem for several reasons. Most importantly, no one wants to spend much money on a point of sale display for it to be challenging for staff to put together onsite. Something like this, designed to sell your products, should be easy to put together, for both your sanity and the shop employees’.

However, many points of sale displays look great but are incredibly complicated to construct. This could mean that your display may not even get out to the shop floor. If it is too complicated, it is more likely to end up gathering dust or in the bin.

Increasing Your Likelihood Of Having Your Point Of Sale Display On The Shop Floor

If your point of sale display is difficult to assemble, it is reasonable to assume that some shops may not bother collecting it and putting it on the shop floor due to time constraints. Free standing display units can be notoriously difficult to construct sometimes, which leads to losses on your part. Why spend money on something that shop employees do not have the time to assemble? However, if a point of sale display is easy to construct, it will increase the likelihood of employees building it and thus, increase your campaign ROI.

Build Rapport With The Branches You Are Sending A Point Of Sale Display To

Incorporating ease of construction into the design stage makes good business sense, and also helps foster positive relationships with your retail partners. It is a good idea to keep on the right side of the shops you are sending displays to if you want a good chance of your display unit being on the shop floor.

Eye Catching & Intuitive Cardboard POS Displays From Print & Display

While issues can occur during the design phase; it is often the construction that’s the culprit for why point of sale displays are not in the stores that they were delivered to. However, it can be challenging to find a company that creates point of sale displays that are truly easy to construct. Why not pounce on that chance while you can?

Our team at Print and Displays create stunning easy to construct point of sale displays, which is something that can be rare in the point of sale world. Why not get one? The stores you send it to will love you for it because it is not overly complicated and time-consuming!

Find out more about how to use point of sale displays to boost retail sales in our Point Of Sale Marketing Guide, which can be downloaded here.