The Print & Display Blog

Visual POS displays are an excellent medium for brand engagement and reinforcement in the minds of consumers. They convey brand messages so well because a picture tells a thousand words and POS...

You are planning a Point Of Sale display rollout, perhaps for the first time or deploying some new branding or marketing concepts. It’s important that there are no major foul-ups, at worst, and...

Pallet displays are perfect to add marketing and attractiveness to something as mundane as a pallet stacked with bottles of fizzy drinks, for example. They are often used for heavy merchandise, such...

It is a simple fact that strategically placing something quite visibly in front of consumers when they are in buying mode greatly increases the probability that it will be bought.

POS strategies are essentially an attempt at upselling and they deploy tactics to trigger impulse buys and increase profits. Successful POS strategies really do deliver excellent ROI. Studies have...

Point of sale is the important psychological moment when the customer’s wallet is open because he or she has bought something. Any marketer will tell you that selling to an existing customer is miles...

Your own POS display in a retail chain is a great achievement in itself. Without doubt the most effective POS aid of all is the Free Standing Display Unit (FSDU). It’s really “your shop within a...

Uptake of point of sale displays by brands and retail outlets is increasing year-on-year, in response to growing demand for personalised customer experiences on the high street. A global retail...

You’ve got a few options when looking for a point of sale display manufacturer. Making the right choice is a subjective decision, but some approaches are better suited to some campaigns than others....

In a competitive marketplace, point of sale displays require a strategic approach to achieve the returns you need. With a large and thriving market and low overheads, a POS campaign has the potential...