Point of sale is the important psychological moment when the customer’s wallet is open because he or she has bought something. Any marketer will tell you that selling to an existing customer is miles...
Your own POS display in a retail chain is a great achievement in itself. Without doubt the most effective POS aid of all is the Free Standing Display Unit (FSDU). It’s really “your shop within a...
Uptake of point of sale displays by brands and retail outlets is increasing year-on-year, in response to growing demand for personalised customer experiences on the high street. A global retail...
You’ve got a few options when looking for a point of sale display manufacturer. Making the right choice is a subjective decision, but some approaches are better suited to some campaigns than others....
In a competitive marketplace, point of sale displays require a strategic approach to achieve the returns you need. With a large and thriving market and low overheads, a POS campaign has the potential...
Point of sale display stands are playing a huge role in the revival of high street retail spending, years after the fall of the high street was announced by partisans of e-commerce. The recent Black...
When looking for a retail point of sale display, it can be challenging to find an easy to construct display. This is a problem for several reasons. Most importantly, no one wants to spend much money...
Point of sale displays are widespread in the retail world. In almost any type of shop, you are likely to see display units full of products and even small bins filled to the brim with an advertised...
When designing a point of sale display, it can be difficult to find inspiration. It is so important to have an eye-catching point of sale display, but it is equally as challenging to design one...
Thousands of brands rely on point-of-sale promotions to boost high street sales and reach out to new customers. In an age where high street sales are supposedly on the decline, effective point of...